Post Certificate in Digital Marketing

1. Recognized diploma or degree in a relevant career area or, completion of 90 credits in a relevant career area from a recognized post-secondary institution.
2. Be at least 19 years of age
3. Provide proof of English proficiency by submitting one of the following:
o Grade 12 or higher-level English course. High School English 12: C (or equivalent) from an English speaking country.
University or College level English course (non‐ESL): C from an institution where English is the language of instruction.
o English Language Test (only valid for 2 years):
• TOEFL: 68 iBT, 190 CBT, or 520 PBT
• IELTS (Academic): 6.0
• Cambridge International Exam: GCE O level C
• Canadian Language Benchmark: CLB7
• Canadian English Language Proficiency Index Program (CELPIP) General: 7.0
• Canadian Academic English Language (CAEL) Test: 50
• Pearson Test of English (PTE) Academic: 46
• Duolingo: 105
• TOEIC: 700
• LPI: 4
• Completion of VPC ENGL 099
• Completion of AEL/ESL to an equivalent level
• Completion of at least 12 credits from a post secondary institution in Canada or where English is the principal language of the country and the language of instruction.

To complete the program, a student must pass all courses with a mark of at least 50% in each course. Students must also attend at least 75% of the program’s classes in order to graduate.

The PGCDM is a 7 course, 420 hour, 21 credit program that can be completed in 1 or 2 semesters based on student preference. The one semester program schedule consists of 21 weeks of in-class or online instruction and enables students to complete the program requirements in the most efficient and effective manner possible.

Upon completion of this program the successful student will have reliably demonstrated the ability to:
• Understand how to create and manage effective content for digital platforms including social media, blogs and websites.
• Demonstrate knowledge of how to improve website visibility on search engines, keyword research and on-page/off-page optimization.
• Demonstrate capability for creating, managing and analyzing digital marketing and email campaigns to engage and retain customers.
• Understand how to plan, execute and measure digital advertising campaigns across various channels including display, video and social media.
• Demonstrate knowledge and required technical ability to analyze digital marketing data, interpret metrics and make and/or recommend data-driven decisions.
• Discuss how to formulate and align digital marketing strategies with business goals.
• Think critically and analytically about digital marketing.
• Engage in teams and communicate effectively.