Digital Marketing Institute

Vancouver Premier College > Digital Marketing Institute

Digital Marketing Institute (DMI) is an internationally recognized authority on digital marketing programs and accreditation. As a global certification body, DMI helps to set the standard for digital marketing education and in so doing, helps to address the growing digital skills shortage by assisting individuals from across the globe to up-skill and kick-start their careers. DMI works with universities, colleges and technical institutes as well as industry leaders such as Google, Facebook, LinkedIn and IBM, to validate course content, identify global trends and skills-related frameworks and competencies.

Vancouver Premier College of Arts and Science, Vancouver Premier College of Business and Management and Vancouver Premier College of Hotel Management have partnered with DMI to deliver its industry validated digital marketing content and programs as part of our core curriculum.

Course Description

This course has been designed to provide students with a comprehensive learning experience in digital marketing that features relevant global industry validated digital marketing content and innovative learning modules that facilitate student learning and prepare students to earn a globally-recognized, professional industry certification in digital marketing. Topics covered in this course include: social media marketing; paid search using Google Ads; email marketing; analytics using Google Analytics; content marketing; search engine optimization; Display and video advertising; website optimization; and, digital marketing strategy.  

Learning Objectives

1. Increase a website’s visibility through search engine optimization techniques.

2. Drive qualified traffic to a targeted website through pay-per-click advertising.

3. Plan and execute a successful email marketing campaign.

4. Leverage mobile marketing for its micro-targeting advantages.

5. Analyze and optimize your overall digital marketing activity.

Course Content and Materials

The primary source of industry validated digital marketing information for this course, including case studies will be provided by the Digital Marketing Institute’s 10 content learning modules. You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in the fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from the ground up.

Under the programs Post Graduate Diploma in Digital Marketing, Post Graduate Diploma in Digital Marketing with Co-0p, and the Post Graduate Certificate in Digital Marketing, the DMI content are offered in 3 courses: PGDM 507, PGDM 525, and PGDM 540

Introduction to Digital Marketing

What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing?

This module takes you through the basics, keeping things clear and actionable.

• Principles of Digital Marketing
• Digital Research
• Developing Objectives
• Cultural Research
• Connecting with the Customer

Social Media Marketing

Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.

• Key Social Platforms for Digital Marketing
• Growing and Engaging an Audience
• Developing Data-Driven Audience and Campaign Insights
• Setting up a Social Media Experience for a Business
• Creating and Optimizing Social Media Campaigns

Paid Search (PPC) using Google Ads

Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimize campaigns, track conversions, and measure your ROI.

• Fundamentals of Paid Search
• Search Campaign Management
• Paid Search Campaign Measurement
• Paid Search Campaign Creation with Google Ads

Email Marketing

Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximize open rates and ROI. We also cover marketing automation and the importance of data management regulations.

• Email Marketing Fundamentals
• Email Design
• Testing and Optimizing an Email Campaign
• Tools and Strategy
• Creating an Effective Email Campaign
• Marketing Automation

Analytics with Google Analytics

This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.

• Web Analytics Fundamentals
• Creating and Configuring a Google Analytics Account
• Monitoring Campaigns with Google Analytics Reports
• Setting Goals with Google Analytics
• Analyzing and Recording Google Analytics Data

Content Marketing

This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.

• Content Marketing Concepts and Strategy
• Developing a Content Marketing Plan
• Publishing and Distributing Content
• Using Content Research to Find Opportunities
• Creating and Curating Content
• Metrics and Performance

Search Engine Optimization (SEO)

Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimize rankings and then convert visitors to customers.

• SEO Fundamentals
• Keywords and SEO Content Plan
• Measuring SEO Performance
• Aligning SEO and Business Objectives
• Optimize Organic Search Ranking

Display and Video Advertising

Learn how to set up, manage and optimize your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.

• Fundamentals of Display and Video Advertising
• Google Display Network and Video Ad Formats
• Creating and Managing a YouTube Channel
• Creating Display and Video Campaigns
• Targeting Display and Video Campaigns
• Measurement and Optimization

Website Optimization

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimized WordPress site that not only looks good but also delivers for your business.

• Web Design and Website Optimization
• Design Principles and Website Copy
• Publishing a Basic Website
• User-Centered Design and Website Optimization
• Website Metrics and Developing Insight

Digital Marketing Strategy

Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.

• Digital Strategy Fundamentals
• Setting Strategy Objectives and KPIs
• Digital Strategy Research
• Developing a Creative Strategy
• Executing a Digital Marketing Strategy
• Communicating a Digital Marketing Strategy

Your Certification journey starts here

Take an exam online from the comfort of your home or office.

OnVUE online proctoring allows you to take your DMI certification exam securely from your home or office. With just a simple check-in process, involving ID verification, face-matching technology, and a live greeter, you can test without leaving the comfort of home. For more information, please visit: OnVUE Online Proctored 



Global Industry Advisory Champions

VPC and DMI collaborates with a unique panel of industry insiders called the Global Industry Advisory Champions. These people are tech leaders and influencers from across the globe, and from top global and technology brands. They’re digital trendspotters, on the trail of new ideas, razor-sharp insights and transformative opportunities. They include:

Google, Facebook, Hubspot, LinkedIn, Twitter and IBM.

GIAC Logos

The Value of DMI certification

Each year, the Digital Marketing Institute surveys approximately 1,000 random, certified global, alumni members.
Here are the averages:

94% employed full-time

73% employed in digital marketing positions

80% promoted within 12 months of certification

53% received a salary increase

91% were satisfied with their certification and training

94% added their certification to their resumes and/or LinkedIn

92% stated “certification had a positive impact on my career”

84% would refer their friends/colleagues to a DMI certification

88% work in senior / managerial positions

56% earn more than $52/year


Source: Digital Marketing Institute

Start your journey today! Contact us for any questions about our academic programs and/or admission requirements.