Digital Marketing Institute (DMI) is an internationally recognized authority on digital marketing programs and accreditation. As a global certification body, DMI helps to set the standard for digital marketing education and in so doing, helps to address the growing digital skills shortage by assisting individuals from across the globe to up-skill and kick-start their careers. DMI works with universities, colleges and technical institutes as well as industry leaders such as Google, Facebook, LinkedIn and IBM, to validate course content, identify global trends and skills-related frameworks and competencies.
Vancouver Premier College of Arts and Science, Vancouver Premier College of Business and Management and Vancouver Premier College of Hotel Management have partnered with DMI to deliver its industry validated digital marketing content and programs as part of our core curriculum.
This course has been designed to provide students with a comprehensive learning experience in digital marketing that features relevant global industry validated digital marketing content and innovative learning modules that facilitate student learning and prepare students to earn a globally-recognized, professional industry certification in digital marketing. Topics covered in this course include: social media marketing; paid search using Google Ads; email marketing; analytics using Google Analytics; content marketing; search engine optimization; Display and video advertising; website optimization; and, digital marketing strategy.
1. Increase a website’s visibility through search engine optimization techniques.
2. Drive qualified traffic to a targeted website through pay-per-click advertising.
3. Plan and execute a successful email marketing campaign.
4. Leverage mobile marketing for its micro-targeting advantages.
5. Analyze and optimize your overall digital marketing activity.
The primary source of industry validated digital marketing information for this course, including case studies will be provided by the Digital Marketing Institute’s 10 content learning modules. You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in the fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from the ground up.
Under the programs Post Graduate Diploma in Digital Marketing, Post Graduate Diploma in Digital Marketing with Co-0p, and the Post Graduate Certificate in Digital Marketing, the DMI content are offered in 3 courses: PGDM 507, PGDM 525, and PGDM 540.
Take an exam online from the comfort of your home or office.
OnVUE online proctoring allows you to take your DMI certification exam securely from your home or office. With just a simple check-in process, involving ID verification, face-matching technology, and a live greeter, you can test without leaving the comfort of home. For more information, please visit: OnVUE Online Proctored
VPC and DMI collaborates with a unique panel of industry insiders called the Global Industry Advisory Champions. These people are tech leaders and influencers from across the globe, and from top global and technology brands. They’re digital trendspotters, on the trail of new ideas, razor-sharp insights and transformative opportunities. They include:
Google, Facebook, Hubspot, LinkedIn, Twitter and IBM.
94% employed full-time
73% employed in digital marketing positions
80% promoted within 12 months of certification
53% received a salary increase
91% were satisfied with their certification and training
94% added their certification to their resumes and/or LinkedIn
92% stated “certification had a positive impact on my career”
84% would refer their friends/colleagues to a DMI certification
88% work in senior / managerial positions
56% earn more than $52/year
Source: Digital Marketing Institute
Start your journey today! Contact us for any questions about our academic programs and/or admission requirements.