Digital Marketing Capstone

This course prepares students for the DMI Global Certification exam by requiring students to apply the digital marketing skills and knowledge that they have gained in the 10 modules to a real or simulated business enterprise. Students will be required to demonstrate mastery of what they have learned in the completion and presentation of a Major Paper in Digital Marketing. Ideally, this will involve the integration and application of the knowledge, skills and abilities learned from PGDM 532 Marketing Research and other courses in the program.