Post Certificate in Digital Marketing

1. Recognized diploma or degree in a relevant career area or, completion of 90 credits in a relevant career area from a recognized post-secondary institution.

2. Be at least 19 years of age or older at the start of the program.

3. Meets one of the options below where English is a principle language:

Option 1 – Completion of 2 years of full-time post-secondary education from a recognized institution where English is the language of instruction, or

Option 2 – Provide verified results for one of the English language proficiency tests listed below. Test results will be dated no more than 2 years before the start date of the program.

o IELTS (Academic): Minimum overall score of 6.0
o TOEFL IBT: Minimum overall score of 68
o Canadian English Language Proficiency Index Program (CELPIP) General: 7.0; Canadian Academic English Language (CAEL) Test: 50
o Pearson Test of English (PTE) Academic: 46
o Duolingo English Test (DET): 105
o Cambridge English Qualifications: B2 First Exam (FCE): Minimum overall score of 160 or “C”
o Cambridge Linguaskill: Minimum overall B2 Level
o LANGAGECERT Academic: Minimum overall B2 level
o The Michigan English Test (MET): Minimum overall B2 level
o ITEP Academic: Minimum overall score of 3.5
o EIKEN: Minimum placement of Grade Pre-1

Mature student applicants:
• Applicant is 19 years or older at the start of the program and is a Canadian citizen or permanent resident who cannot access is their educational records or provide sufficient evidence of secondary or post-secondary education as outlined above:
o applicant provides attestation that they have completed at least three years of full-time instruction in English in a country where the English is one of the principal languages, and
o Applicant completes an Accuplacer English Assessment (Next Generation: Reading, Writing and WritePlacer) and achieves the following minimum scores:
 Reading: 235
 Writing: 235
 WritePlacer: 4

To complete the program, a student must pass all courses with a mark of at least 50% in each course. Students must also attend at least 75% of the program’s classes in order to graduate.

The PGCDM is a 7 course, 420 hour, 21 credit program that can be completed in 1 or 2 semesters based on student preference. The one semester program schedule consists of 21 weeks of in-class or online instruction and enables students to complete the program requirements in the most efficient and effective manner possible.

Upon completion of this program the successful student will have reliably demonstrated the ability to:
• Understand how to create and manage effective content for digital platforms including social media, blogs and websites.
• Demonstrate knowledge of how to improve website visibility on search engines, keyword research and on-page/off-page optimization.
• Demonstrate capability for creating, managing and analyzing digital marketing and email campaigns to engage and retain customers.
• Understand how to plan, execute and measure digital advertising campaigns across various channels including display, video and social media.
• Demonstrate knowledge and required technical ability to analyze digital marketing data, interpret metrics and make and/or recommend data-driven decisions.
• Discuss how to formulate and align digital marketing strategies with business goals.
• Think critically and analytically about digital marketing.
• Engage in teams and communicate effectively.