PGHM 521

Digital Marketing

Course ID
PGHM 521
Credit
3.0
Hours
60

This course provides a comprehensive learning experience in digital marketing that features global industry validated digital marketing content and innovative learning modules that facilitate learning and prepare students to earn a globally-recognized, professional certification in digital marketing. Topics covered in this course include: social media marketing; paid search -Google Ads; email marketing; analytics (Google Analytics); content marketing; search engine optimization; Display/video advertising; website optimization; and, digital marketing strategy.