Digital Marketing (Non-DMI Option)

This course provides comprehensive and practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals/objectives. Digital Marketing links marketing theory with practical business experience through case studies from leading companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the business world. This course will also help students develop skills they will need in the virtual and digital workplaces of the future.