PSYC 269

Consumer Psychology

Vancouver Premier College > Consumer Psychology
Course ID
PSYC 269
Credit
3.0
Hours
60

The course deals with questions like; Why do we buy goods and services? What environmental factors influence the individual in the social setting of the market place? This course also examines the key concepts, research procedures and findings of consumer behaviour. It considers the psychological concepts used to understand the processes involved in consumer behaviour.