The Post Graduate Certificate in Digital Marketing (PGCDM) program is designed to provide students with relevant global industry validated digital marketing content as well as innovative courses that lead to both a post graduate diploma and globally-recognized industry certification.
Through dynamic content modules that are designed to enhance and accelerate learning through the combination of creative video presentations, proven industry practice and learning exercises, students are provided with a unique learning experience that will enable them to acquire and demonstrate a strong foundation in digital marketing. The content modules are designed to cover the main concepts, techniques and skills that are required to develop, plan and implement an effective and successful digital marketing strategy. In addition, students will be provided with access to digital marketing resources that will enhance student skill-development and understanding which, in turn, will enable students to accelerate their learning and command of the practical and technical concepts being demonstrated by instructors and leading digital marketing practitioners.
The PGCDM is designed for students who have already successfully completed an academic credential, such as a diploma and/or degree, but have decided to acquire new technical knowledge and in-demand skills as a means of changing the trajectory of their career or academic studies. Upon successful completion of the program, graduates will be qualified to write the DMI certification exam required to become a Certified Digital Marketing Professional, a global certification that is internationally recognized as the gold standard for digital marketing by accrediting authorities.
The PGCDM will provide access to quality post-graduate education programming for students from both local and international destinations and will enable students to study in VPC’s supportive multi-cultural learning environment. This program will enable students to develop the essential skills necessary to succeed in the global digital marketing field while also equipping them with both the knowledge and skills required to transition their careers and academic studies, and/or, to improve both their current and future employment prospects. The significant impact of DMI’s certification on its membership speaks to the value of the certification as it directly relates to employability with 95% of DMI’s certified members employed; 81% of their certified members having been promoted after they earned their certification; and, 88% are currently working at a senior or management level within their respective organizations.
1. Completion of a degree, diploma, or, equivalent level of post-secondary education from a recognized institution.
2. Be at least 19 years of age
3. Provide proof of English proficiency:
> Grade 12 or higher-level English course.
> High School English 12: C (or equivalent) from an English speaking country.
> University or College level English course (non‐ESL): C from an institution where English is the language of instruction.
English Language Test (only valid for two years):
> TOEFL: 68 iBT (with no individual score less than 16), 190 CBT, or 520 PBT
> IELTS: Academic version 6 (with no band test score less than 5.5)
> Cambridge International Exam: GCE O level C
> TOEIC: 700
> LPI: 4
> VPC English Proficiency Exam: 75%
> Completion of VPC ENGL 099
> Completion of AEL/ESL to an equivalent level
> Completion of at least 12 credits from a post secondary institution in Canada or where English is the principal language of the country and the language of instruction.
To complete the program, a student must pass all courses with a mark of at least 50% in each course. Students must also attend at least 75% of the program’s classes in order to graduate.
The PGCDM is a 7 course, 420 hour, 21 credit program that can be completed in 1 or 2 semesters based on student preference. The one semester program schedule consists of 21 weeks of in-class or online instruction and enables students to complete the program requirements in the most efficient and effective manner possible.
Upon completion of this program the successful student will have reliably demonstrated the ability to:
• Write and communicate effectively for both academic and career entry and advancement purposes.
• Demonstrate a clear understanding of the relationship that exists between digital marketing and digital media.
• Increase a website’s visibility/traffic through search engine optimization techniques and pay-per-click advertising;
• Capture, segment and mange email subscribers in order to plan and execute a successful email marketing campaign.
• Use suitable social media channels for different business objectives and optimize social media campaigns.
• Leverage mobile marketing (via micro-targeting) and analyze and optimize your digital marketing activitiy.
• Create a formal digital marketing plan for a business.
Vancouver Premier College
of Business and Management
200-1338 West Broadway,
Vancouver, BC, Canada V6H 1H2
103-5300 No. 3 Road,
Richmond, BC, Canada V6X 2X9
Mon – Thu 9:00A.M. – 7:00P.M.
Friday 9:00A.M. – 5:30P.M.